by Ilene Proctor
Impossible, you say. But with public relations it's not only possible, it's probable when you know how to use the media as the medium to reach out and touch millions of consumers.
We live in a world where information is power and communication is the conduit for that power. The global village is now a reality. This means that for marketing a product good public relations are no longer an option; it is a necessity.
The value of publicity cannot be underestimated in the highly volatile world of business. How a particular product or personality is presented to the public can have a huge impact on success or failure.
No matter how good your product or client is, or how wonderful your information is, unless people know bout its value, you're not getting your message to the masses of people who can benefit. Evidence of my PR agency's expertise can be found in the thousands of stories it has generated for clients, including news coverage by CNN, ABC News, CBS News, the Associated Press, Dow Jones News, Reuters, the Wall Street Journal, People, the Washington Post, and hundreds of industry pro-industry and professional publications. If a product isn't seen, it can't be experienced. And if it isn't seen and experienced it won't be believed. So we begin with the problem of visibility, of working to strip away the non-essentials so that your efforts to become recognized will become reality. Don't become missing in inaction.
Ilene Proctor International Public Relations, a landmark agency since 1988, will help you not only obtain recognition for your product but also build sales, boost your bottom line, define and create an image, and help establish yourself as an expert in your field.
PR is much more cost-effective than advertising because an editorial is perceived as far more objective. It reads as an editor's opinion rather than your own. It implies a level of endorsement that advertising doesn't. That is the power of PR.
While a consumer may harbor built-in reservations vis-à-vis advertisements and commercials, they are more prone to accept and believe the PR message because it comes in the form of subtle news and information.
Most business owners attribute a 25% to 50% increase in their business strictly to PR. After a public relations campaign brought a spa client of mine to the attention of Harper's Bazaar, the salon received 2,475 calls as a result; and a few new clients drove hundreds of miles for their services ever since.to 50% increase in their business strictly to PR. After a public relations campaign brought a spa client of mine to the attention of Harper's Bazaar, the salon received 2,475 calls as a result; and a few new clients drove hundreds of miles for their services ever since.
Another time, the Los Angeles Police Department contacted me to help them sell a 37,000-seat concert fundraiser they were doing with Linda Ronstadt. Their problem: They were telemarketing the tickets; and as soon as the people they called heard they were the police, they found every excuse under the sun, moon, and stars to get off the phone! The LAPD tried to sell tickets for six months; and for all their efforts, only 300 were sold.